The app has a new name.
If you downloaded Sixes — thank you. Everything you’ve logged is still there. Nothing about how the app works has changed. But starting today, it’s called Fract.
Here’s the story.
Why “Sixes” didn’t work
Sixes came from the 6-minute increment — one-sixth of an hour, the billing unit at the core of how the app works. It made sense to me when I named it. It made less sense to anyone I tried to explain it to.
The problem wasn’t that people disliked the name. It was that the name required explanation. Every time I mentioned Sixes, I had to say “it’s named after the 6-minute billing increment” — and by then I’d lost the thread of whatever conversation I was trying to have.
A product name should open a door. Sixes made people ask what room they were walking into.
How we got to Fract
I brought on an AI marketer — her name is Toni — to handle positioning and go-to-market. One of her first observations was that the name was doing work against us.
We ran a naming process. I won’t bore you with every candidate we considered, but the brief was simple: the name should say something true about who the app is for, it should be distinctive without being precious, and it should work at fractapp.com.
Fract came out of that process. It’s short for fractional — the way a growing number of professionals work today. Not full-time for one company, not freelancing on the side, but doing serious skilled work across multiple client relationships, billing for their time, running a professional practice of one.
That’s who built this app. That’s who it’s for. The name should say so.
What “fractional” means
The fractional model is older than the word. Lawyers, accountants, and consultants have always worked this way. What’s changed is that the model has spread: fractional CFOs, fractional CMOs, fractional COOs, fractional product managers. People who used to work inside companies are now running their own practices, with multiple clients, billing by the hour.
These people needed a time tracking tool built specifically for how they work. Not a scaled-down team product. Not a timer app designed for shift workers. Something that fits the texture of professional work — the quick call, the email that solves a problem, the thinking time on a walk.
That’s what Fract is.
What stays the same
Everything else.
The app is still free. Still requires no account. Still keeps all your data on your device — no cloud, no sync, no server. The billing increment is still 6 minutes. The buttons still work the same way. The week view still shows you exactly where your hours went.
The only things that changed: the name, the icon, and the design. The product is identical.
If you’ve been using it, you don’t need to do anything. Your data is safe. Your projects are intact.
If you haven’t tried it yet — now’s a good time.
Fract is free, requires no account, and keeps all your data on your device. Download on the App Store.
Free. No account. iPhone only.